Democratic Activists
Email List Data Card
Democrats.com was founded in 2000 to mobilize Democratic activists and voters to win elections and advocacy campaigns.
Since we began we have focused on building the biggest and most responsive email list of Democratic donors, voters and activists in the country and that’s why nearly every Democratic state party has bought our emails for nearly every competitive candidate since email fundraising took off in 2008.
With the restrictions on social media ads, and recent texting restrictions, email continues to be the most effective way to raise money, recruit volunteers and turnout supporters.
- How we maintain our list: We send 2-4 activism campaigns to our subscribers every month which keeps our list active and engaged. The campaigns vary on issues including voting rights, reproductive freedom, and the environment.
- Who can use the Democrats.com list? We rent our list only to progressive Democratic candidates and advocacy groups, subject to individual approval. We suppress our partners’ lists before delivery.
- State and Local Candidates: With respect to candidates at the state and local level, we only rent names within the district who can actually vote for that candidate – we call this our “in-district rule.” This is how we avoid inundating our subscribers with emails from every candidate in the US, which would otherwise result in mass unsubscriptions from our list.
How can we help?
- Volunteer Recruitment and Mobilization: We have a list of over 10 million progressive activists that can be targeted by state, congressional distinct, state legislative district, county, town, and zip code.
- District Specific: We can provide in-district emails to every Democratic candidate so they can raise more money, recruit more volunteers, and turn out more voters.
- Voter Targeting: Our list can be matched to the voter file to help target your message to sporadic voting democrats, proven voting Democrats, and first time voters.
For our specs and samples, click here.
National Count: 10,932,023
Statewide Email Counts State Counts
Democrats.com has two email lists for our clients to choose from
- Recent Opener: Opt-in subscribers collected through petitions and surveys who have opened one of our emails in the past two years
- Modeled: Likely democratic activists and supporters based on look-alike modeling.
Email services provided by Democrats.com
- Petition Optins: $3 each – minimum $10,000 – 501(c)4 advocacy campaigns only
- Rental: $.05 each – minimum $5,000
- Democratic Voter Appends: $.25 each – minimum $5,000
(1) Petition Options include:
- Your text or HTML message, chaperoned by Democrats.com
- Link to petition on your site
- Clicks tracked on our server
- Client reports NTL options after 2 days for invoice
- If NTL options fall below $10,000 minimum, the balance is delivered as blast opens for $1.25 each
- Available to 501(c)4 advocacy campaigns only
(2) Rental broadcast includes:
- Your text or HTML message, including links to your site
- Typical measurable open rate: 15-20%
(3) Democratic Voter Appends include:
- Start with voter file selection, including any demographic or modeled criteria as available
- Pre-suppress emails you already have
- Match selected voters against highest-quality consumer opt-in email lists
- Match exact individuals, not households – 20-30% of voters
- Additional hygiene to remove known bounces and complainers
Options:
- Selected states, political districts, zip3, or gender
- Copywriting and HTML design: $100 per hour
- Payment required before mailing
- Click responses are tracked by Democrats.com and billed after 1 week with full credit/refund for falling below target
- Democratic candidates and progressive causes only, mailing must be approved
- No fundraising appeals – here’s why
- No attacks on Democrats (“Unity” is part of our logo!)
- Sent by Democrats.com with endorsement at the top by Bob Fertik
- Each e-mail includes a footer message from Democrats.com with an opt-out link for advertisements
For more information contact Democrats.com
